Brave Web Browser has been making waves and gaining a positive reputation over the past few months. Below is a quick overview of this web browser if you are not already familiar with it.
From our experience, the Brave Web Browser is fully capable of blocking all ads and web trackers from any website that you visit.
It is capable of performing these ad-blocking functions natively.
In other words, unlike Firefox for example, you do not need to download any external plugins or add-ons in order to have these features.
On April 25th 2019, Brave Inc. released version 0.66.24 of their web browser. In this version a new feature was added – called Brave Ads – and this feature, according to the company, might totally change the way in which users interact with online advertisements.
According to their press release, the Brave Ads program will begin in the U.S, Canada, Germany, France, and the UK with more countries to follow. They are also working on integrating their ad platform into the two main mobile operating systems – iOS and Android.
Brave Inc. stated in their press release that the current system of online advertising is a broken, invasive and inefficient system. This current system provides no meaningful incentive for users to view ads. Their goal is to replace this system with a fair, reliable and enjoyable system that actually rewards users for viewing ads while preserving their privacy.
“Brave Ads put the user in control with privacy by design, and do not leak the user’s personal data from their device. Unlike conventional digital ads, ad matching happens directly on the user’s device, so a user’s data is never sent to anyone, including Brave. Accessing user attention no longer entails large scale user data collection.”
The Brave Web Browser blocks ads and ad trackers by default, but Brave Ads do not show up as a part of any web page. Once you agree to see ads and enable the Brave Rewards program, you will begin to see notifications like the one shown in the image below.
If you are interested in one of the ads presented, you can simply click on the notification to see the ad.
“Users who choose to see Brave Ads are presented with offers in the form of notifications as they browse the web, at a time that the browser finds appropriate and not disruptive. When users click to engage with these notifications, they’re presented with a full page ad in a new ad tab. Users can also customize how many ads they would like to see.”
The Brave Ads feature learns about a user’s preferences while browsing the web. This information is used to choose the most pertinent and best matching ads based on the user’s interests and displays them at the most suitable time.
Users can claim the tokens that they have accumulated for viewing ads at the end of each monthly reward cycle. Once the tokens are claimed, users can either keep their tokens or give rewards to their favorite content creators.
Brave Inc. is also increasing the scope of their partner network so that users can use their tokens in additional ways.
“Soon, users will be able to use BAT for premium content, as well as redeem it for real-world rewards such as hotel stays, restaurant vouchers, and gift cards via TAP Network’s 250,000 brand partners. Brave is also working on an option to let users withdraw BAT from their wallets for personal use, converting their BAT to a local fiat currency through exchange partners.”
You can download the Brave Web Browser here.